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Australian Groups Join Viva's Campaign
vs
Adidas
For International Day of Action

Global Day of Action Against ADIDAS, the biggest user of kangaroo skins to make luxury sport shoes, supporting an industry which is responsible for the worst massacre of wild animals in history

Saturday, August 30th,2003

ADIDAS FACTORY
377 Smith Street
Collingwood, MELBOURNE

also outside:

Adidas Office headquarters
767 Springvale Road
Mulgrave 3170

Slaughtered Kangaroos

2 million kangaroos text image

boot & soccer ball image

Australia-world champion wildlife killers text image


"The cynical plundering of our native animals by multinationals like Adidas, are reaping huge profits by supporting their cruel slaughter then selling them back to apathetic Australians as football boots".

The bloodied slaughter of our kangaroos for short term profits is cruel and unsustainable and has reduced the Red Kangaroo to an average age of two years. Then having depleted the big Reds the greedy eyes of the Industry have now turned to the Eastern and Western Greys. Irresponsible action by Federal and State Governments, when those kangaroo populations which carry the best genes to those that will survive the drought will inevitably crash due to starvation , subsidises a brutal kangaroo killing industry with the promise of lucrative overseas trademarkets, has extended the kill quota by 33%-meaning the death of seven million animals."

Ms Linden expressed disbelief at the claims by Industry and Government sources that commercial kangaroo killing is humane and strictly regulated…
" How do you regulate shooters working alone or in pairs, in the outback in the dark?" she asked. "The industry is rife with cruelty. Joey's are bludgeoned to death or left to die of exposure, predation and starvation after their mothers are shot and dragged off, sometimes still dying from misfired bullet wounds into the throat, abdomen, limbs, she stated.

The Day of Action marks the beginning of a global boycott campaign that will persist until Adidas ceases to exploit and profit from a cruel trade in Australian wildlife.

For further comment:

Rheya Linden, 0403 555 064

Maryland Wilson 0417 148 501


The relentless slaughter of the Red Kangaroo for meat and leather has reduced the average age of this unique and magnificent animal, once living to 30 years under supportive environmental conditions, to just TWO years! The kangaroo industry is killing Red Kangaroos before they are old enough to reproduce. We have already listed six Kangaroo and Wallaby species from the genetic pool and there are a number of other species on the endangered list and nearing extinction. If we do not act now our national icon will be no more than museum exhibits or a series of images on a page or a screen, like the Toolache Wallaby, arguably the most beautiful marsupial, which was hunted and shot to extinction by South Australians. Now they are doing the same thing to all the other species.

The commercial exploitation of any wildlife species, notably elephants and whales has inevitable led to their near extinction. The kangaroo is no exception. Australia is killing kangaroos at a rate of 6 or more million a year out of an estimated 30 million. With the approval of the Federal Department of Primary Industry we are converting our unique native animals into slabs of meat for export markets, telling tourists to eat kangaroo meat, turning the beautiful living breathing biological entity which exist in rich complex family mobs into football boots, furry toys and in an ultimate gesture of degradation , 'Golden Ball' purses from their scrotums. No wonder the Japanese Government justifies killing whales in the face of Australia's opposition by claiming that it is no worse than our treatment of kangaroos and it's shamefully true.

The strong males are the first casualties of a commercial slaughter. In a cynical kilo for dollars exercise which leaves many writhing in agony from misfired bullet wounds, they offer the best yield to the mercenary shooters. Females are not spared either and for each female of breeding age shot there is usually a joey at heel and a joey in the pouch also sacrificed. The fate of the joeys is the most cruel of all. Too small to be lucrative, more than a million baby joeys are removed from their mothers' pouches and tossed aside like 'garbage' to die from predation, starvation, or beaten to death with iron bars or water pipes by the shooter.
This is written into the Code of Practice and condoned/sanctioned by the Australian Government.

To add insult to injury the Australian Government and the Kangaroo Industry call kangaroo shooters 'field processors', and the wholesale slaughter of kangaroos a 'sustainable harvest' promoting our wildlife as "exotic and clean green meat" to global markets. They have turned kangaroos into a 'commodity' instead of kangaroos as Australia's most recognised symbol and our National TOURIST ICON, Alive not dead!

DON'T BUY INTO THIS MYTH! BECOME INFORMED AND JOIN OUR CAMPAIGNS! SAVE THE KANGAROOS!

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