A million baby “joeys” will be slaughtered this year, torn from their dying mothers’ pouches and stamped on, clubbed to death or left to die of starvation. They are the discarded “trash” of Australia’s new growth industry - kangaroo meat and skin. Seven million adult kangaroos will also be shot to supply world markets - and the numbers are increasing inexorably.
The company most eagerly supporting this mass slaughter is Adidas, by heavily marketing its highly-priced, kangaroo-skin, Predator football boots around the world. Headline stars such as David Beckham encourage the brutality by wearing and promoting Predator boots.

Australia’s government sees kangaroos as an export earner -justifying the massacre with well-rehearsed myths. Adidas simply echoes them, claiming that kangaroos destroy wheat crops and degrade grazing land. New scientific studies show that 90 per cent of wheat fields never see a kangaroo and they have little impact on grazing.
Even worse, the big skins demanded by Adidas and other shoe makers already threatens the largest species of kangaroo - the red. Targeting the biggest, fittest animals for their skin has the potential to cause extinction.
The killing takes place at night in the outback and is unmonitored. Many animals are badly shot and are hauled on to trucks by steel hooks while still alive. It is the biggest massacre of land wildlife ever known.

For all these reasons, we are calling on Adidas to stop using kangaroo skin.
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